What’s new in Kentucky? DSG introduces Ashley Outlet


Jeff Halling, vice president of sales for Ashley HomeStore (center with scissors), joins representatives of the Richmond Chamber of Commerce and Ashley colleagues at a ribbon cutting for Kentucky’s first Ashley Outlet located in Richmond.

MEMPHIS, Tenn. — Top 100 retailer Dufresne Spencer Group, which owns and operates Ashley stores, opened the first Ashley Outlet in Kentucky this month.

The Outlet is located in Richmond, the seventh-largest city in the state and among its fastest-growing areas. Officials with Ashley Outlet and the Richmond Chamber of Commerce officially opened the 34,000-square-foot store during a ribbon-cutting ceremony on Oct. 14.

“We love everything about Richmond, from the family nature of the community and lower cost of housing to its interstate access, large university and proximity to Lexington,” said Jeff Magner, executive vice president marketing for DSG.

Located at 830 Eastern Bypass off U.S. 25, about 25 miles south of Lexington, the new Ashley Outlet features an easier, streamlined experience where shoppers can purchase new home furnishings and décor for take home the same day.

“It’s a seamless experience which allows shoppers to easily find, grab and go home with items they can assemble on their own,” said Magner. “From start to finish, it’s just a simpler way to shop for the inspiring, personal touches that make home special.”

Selections include items for the living room, bedrooms, dining room, home office and outdoors. The store also is stocked with new mattresses, kids furniture, accent furniture and home décor.

Shoppers in the Ashley Outlet simply pull a ticket to purchase their desired selections at check out. Merchandise is then brought to the customer to take home, boxed and ready for assembly.

“Functional, comfortable and durable furniture should be easy to find, in your home the same day and at prices you can trust,” Magner said. “That’s the Ashley Outlet formula.”

See also: Ashley Furniture awards nearly $300K through 2022-23 scholarship programs

Thomas Lester is Retail Editor for Furniture Today and Digital/Managing Editor for Home Accents Today. A graduate of Emory & Henry College’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports, professional baseball and more before joining Furniture Today in 2013. Reach out to me with your story ideas, tips and more at [email protected]